Personas


Persona 1:

Leslie Scope is a white woman in her 50s. She has a Masters in Library Science and lives in the suburbs. She is the head Research Librarian at her local town library. Her two children are both living out of state at four year colleges. She considers herself to be spiritual, but no longer attends any church on a regular basis. While Leslie does not consider herself to be overly politically active, she did attend the 2017 Women’s March in Washington, D.C. 

According to an online poll conducted by Erin Pinkus and Mark Blumenthal using Survey Monkey, they found that the participants at the Women’s March were overwhelmingly Democrats, or lean Democrat (85%), well informed and heavy news consumers. 75% were women, 70% white and 52% graduated college. 

https://www.surveymonkey.com/curiosity/surveymonkey-poll-profiles-womens-march-participants/

A day in her life: 

Before work, Leslie makes coffee and lets her dog outside. She scans her social media accounts for any news updates or posts from family and friends. She makes a salad for lunch, then drives a short distance to the library where she spends the day helping patrons find information. She enjoys her job and feels that she is making a difference in the community. During lunch, she quickly checks her social media accounts again, and catches up on any breaking news. After work, she goes to the local YMCA for an exercise class where she chats with a few acquaintances. Once home, she heats up leftovers, and reads a chapter in her book to be ready for next week’s book club. 

Favorite Quote: Books are a staple for life.

Persona 2: 

Alex is in their mid 20s and attended the 2017 Women’s March as a college student, where they majored in graphic design. They currently live in a mid size city on the east coast, working as a Graphic Designer for a small, independent boutique that sells unique, hand crafted items that come from the global, fair trade community. They do not belong to any specific church community. While they make a decent salary, almost $40,000 per year, they also have student loan debt and pay average rent for a two bedroom house they share with a friend. They consider themselves a feminist and are politically active. 

According to Pew Research from July 7, 2020, 61% of women identify as feminists, with the highest percentage from those ages 18-29, at 27%. 7 in 10 have a Bachelor’s Degree, and about 3/4 vote or lean Democrat. The same percentage of women say the country has not moved far enough on gender equality. 

https://www.pewresearch.org/short-reads/2017/12/28/10-things-we-learned-about-gender-issues-in-the-u-s-in-2017/

A day in their life: 

Alex makes sure their cat has food and water before making their breakfast and hot tea. They get settled at their home office, which is a small table and chair in a corner of the living room, while their roommate gets breakfast and packs lunch before leaving for their teaching job. They spend the morning working from their laptop, then take a break for a few hours to run errands. They stop at the grocery store to pick up a few items for the craft night they are hosting that evening for a few of their friends. When their friends have arrived, they discuss plans to attend a rally at the local park this coming weekend, in support of global human rights violations. They post about the rally on Instagram, to make sure other local friends are aware and can join them. After their friends have left and they clean up, Alex reads for a bit, then quickly checks their social media before going to sleep. 

Favorite Quote: We are all part of the same human family. 

Their End goals: 

Both Leslie Scope and Alex consider themselves feminists, and believe in working for gender equality. They both believe in helping their local communities, although through different means. Because of the energy and enthusiasm, and sense of community and solidarity they felt with other like minded women, men and children at the 2017 Women’s March, they would like to reconnect with other participants and share their personal stories about the day. They both believe in the importance of leaving a record for future generations who can hopefully learn the importance of political activism through peaceful protests, and how it can bring about positive change. 


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